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What is an "Official Member" of the
Experts Industry Association?


The Experts Industry Association is the world's first membership community of professionals who make a difference and a living as authors, speakers, coaches, consultants, seminar leaders, and online information marketers. You can learn more about the Association here.

An "Official Member" of the Experts Industry Association is someone who has attended the EIA Annual Conference and then further pledged to the following EIA Code of Ethics, Member Guidelines, and Seal Usage Standards detailed on this page.

Official Members have voluntarily pledged to the terms on this page, and have demonstrated their commitment for continuing education and excellence in the how-to and advice industry by becoming "official members." While any person in the general public can receive information from the Association and pledge to our Code of Ethics, only Official Members have taken the added steps of attending the Annual Conference and agreeing to additional member guidelines as highlighted below.


Founding Members of the Experts Industry Association include:

-- Brendon Burchard, New York Times bestselling author of "The Millionaire Messenger" and founder and President of Experts Industry Association

-- Jack Canfield, New York Times bestselling author of "The Success Principles" and co-creator of "Chicken Soup for the Soul" series

-- Dr. Daniel Amen, New York Times bestselling author of "Change Your Brain Change Your Life" and producer of PBS shows generating over $20m

-- Darren Hardy, Publisher of SUCCESS Magazine and author of "The Compound Effect"

-- Reid Tracy, CEO and Publisher, Hay House Inc.

-- Marci Shimoff, New York Times bestselling author of "Happy for No Reason"

-- John Assaraf, featured expert in "The Secret" and author of "The Answer"

-- David Bach, New York Times bestselling author of "The Automatic Millionaire" (and 11 other NYTimes bestsellers)

-- Brian Tracy, author of "Maximum Achievement" and worldwide best-selling creator of "The Psychology of Achievement"

-- Chris Attwood, New York Times bestselling co-author of "The Passion Test"

-- Robert Allen, New York Times bestselling author of "Nothing Down" and "The One Minute Millionaire"

-- Gay and Katie Hendricks, co-author of many bestsellers, including "Conscious Loving" and "Five Wishes"

-- Harv Eker, New York Times bestselling author of "The Millionaire Mind"

-- Jeff Walker, creator of the "Product Launch Formula," the #1 online marketing training for product launches of all time

-- Frank Kern, creator of "Mass Control" and the highest paid internet marketing strategist in the world

-- Gay and Katie Hendricks, best-selling authors of Conscious Loving and 35 other books


-- Joe Polish, creator of the #1 bestselling marketing training in Nightingale Conant's history called "Piranha Marketing"

-- Rick Frishman, founder of Planned Television Arts, and Publisher, Morgan James Publishing -- Dean Graziosi, New York Times bestselling author and the most successful real estate educator in history

-- Bill Harrison, founders of Radio-TV Interview Report (TRIR), the twice monthly magazine that 4,000 radio/TV producers read to find guests

-- Scott Hoffman, literary agent and founder of Folio Literary -- Andy Jenkins, founder of "The Video Boss" and online marketing strategist

-- Jeff Johnson, creator of Nonstop Traffic Formula

-- Janet Bray Attwood, New York Times bestselling co-author of "The Passion Test"

-- Mike Koenigs, founder of Traffic Geyser and creator of Main Street Marketing Machines -- Jim Kwik, creator of Kwik Learning and Warmth Marketing

-- Jon Walker, Product Launch Manager

Current EIA Official Members Include:
Hisham Abdalla
Bill Accordino
Anthony Ackroyd
Lesya Adehlph
Jennifer Aderhold
Barbara Agerton
Ray Aldrete
Shari' Alexander
Jose Luis Aliaga
Michel Allard
Nazir Al-Mujaahid
Kalynn Amadio
Nathan Amaral
Leslie Amerson
Nina Amir
Raam Anand
Philip Anderson
Scott Anderson
Graeme Anderson
Jan Ankerstjerne
Sylvia Anthony
Ronald Arceo
Leonardo Arias
Clint Arthur
Eugenia Asante
Carrie Asuncion
Alannah Avelin
Paul Avins
Murtaza Badri
Anthony Balduzzi
Bob Bare
Blair Barnhardt
Lori Barr
Janice Bastani
Andrew Batty
Lee Baucom
Ed Bauman
Jason Bawden-Smith
Alletta Bayer
Tom Beal
Akua Bediako
Sergio Bello
Connie Bennett
Susanne Bennett
Jaki Bent
Brett Berry
Robert Bessler
Jagruti Bhikha
Paul Bigham
Kute Blackson
Kristi Blicharski
Mat Boggs
Manon Bolliger
Lori Bonaparte
Sandi Borup
Helen Boss
Liza Boubari
Yvon Bourgeois
John Bowen
Amy Bowser-Rollins
Kenny Brandon
Raylene Browne
Pamela Bruner
Camper Bull
Brendon Burchard
Karen Burcombe Vogel
Kimberly Burnham
Wendy Burruel
Angela Bussio
Charly Caldwell
Clarence Caldwell
Audra Carpenter
Craig Carr
Michael Caruana
Hyla Cass
Joanna Cazden
Rick Cecil
David Chalk
Sandra Champlain
Diana Chan
Hemalatha Chandramohan
Cory Chapman
Gary Chappell
Tracey Charlebois
Phil Charles
Teresa Cherry
Brenden Chess
Nalini Chilkov
Stephen Chin
Brad Cleavenger
Brad Codd
Mandy Cohen
Amy Cole
Maryalice Coleman
Paul Colligan
Mary Costa
Daniel Cotton
Johnny Covey
Karen Covy
Gregory Crawford
Kenan Crnkic
Ernestine Cromartie
Jonathan Cronstedt
Edith Croteau
Sandy Crowe
Don Crowther
Hugh Culver
Oliver Damm
Veronica Dangerfield
Alan Davidson
Eli Davidson
DaRayl Davis
John Davis
Jose De Sousa
Doug De Vito
Hugh DeBurgh
Angelo Dela Cruz
Enrique Delgadillo
Deborah Dennis
Constance DeWitt
Brian Dickens
Heidi Dietrich
Gary Dillon
Steinar Ditlefsen
Eric Dombach
John Douglas
Jill Douka
Eleanore Duyndam
Raymond East
Roberta Eastman
Linda Easton
Ulrich Eckardt
Susan Edelman
Peter Edson
Steven Egan
Amy Ehrman
Trudi Eisenhour
Ryan Eliason
Rob Ell
Shawn Ellis
Cheryl Ellis
Myrette El-Sokkari
Leanne Ely
Joan Endicott
Udo Erasmus
Audra Erwin
Robert Evans
Sharon Evans
Michael Evers
Vals Fauquier
Ermin Fergerstrom
Dianne Flemington
Leslie Flowers
Kellan Fluckiger
Laura Fobler
Susan Forster
Gretchen Fox
David Fox
Mauricio Fraga-Rosenfeld
Bernhard Fraling
Michelle Franco
Susan Frazee
Derek Fredrickson
Karen Frey
Elizabeth Frisch
Gayle Fulbright
Heiko Gaertner
Michelle Galarza
Joe Gandolfo
Mark Garcia
Teddy Garcia
Peter Garety
Ron Gasparetto
Laurel Geise
Kevin Gianni
Bryce Gibney
Elise Giddings
Ameena Gier
Marcus Gillette
Sheila Gillette
DC Gilman
Cynthia Glickman
Christian Godefroy
David Goldsmith
Jose Gomez, MD
Tai Goodwin
Dan Goodwin
Robert Goransson
Jullien Gordon
Julie Gordon White
Mirko Gosch
Voss Graham
Rich Grehalva
Nguyen Griggs
Victoria Grove
Mark Guercio
Ben Halpert
Helen Hamilton
Roger Hamilton
Katherine Hansell
Bonnie Hanson
Rose Hawley
Natasha Hazlett
Bryce Healey
Markus Heitkoetter
Nigel Henry
James Herrera
Stan Herrmann
Elizabeth Hester
Saen Higgins
Mary Hiland
Brian Hoa
Steve Hobbs
Cheryl Hodgson
Glenn Hoff
Oxana Holtmann
Janice Hope
Fred Horn
Jeff Hostetter
Robert Hughes
Siu Ling Hui
Spike Humer
Sabastian Huynh
Sue Hyatt
Michael Hyatt
Mark Ittleman
Pam Ivey
David Jackson
Corey Jahnke
Nancy Janke
Ishwari Jay
Travis Jenkins
David Jensen
Silvia Johnson
Hugh Johnson
Samuel Johnson
Corey Johnson
Kristina Johnson
Barbara Kangas
Ethan Kap
Steve Kaufman
Wendy Kay
Tim Kelley
Karen Kendrick
Tony Kent
Jonathan Ketcham
Barbara Khozam
Donna Kim-Brand
Mary Kincaid
Trevor King
Paul Kirch
Wendy Kirkland
David Kirs
Brett Kitchen
Darrell Knoch
Tim Koch
Ron Kominiarek
Rebecca Koos
Louis Koster
Dorine Kramer
Bryan Kreuzberger
Bumi Kristen
Eric Kuenstler
Ahalya Kumaran
Victoria Labalme
Martine LaBreche
Iliana Lacouture
George Lamoureux
Loral Langemeier
Bill Lanting
Jackie Lapin
Brandon Lee
Anthony Lee
Roy Leon
Diamond Leone
Lael Leone
Michael LeValley
Lewis Lewis
James Lewis
Carol Liege
Dinah Lin
Angela Lin
David Lindahl
Annie Liou
Wendy Lipton-Dibner
Deri Llewllyn-Davies
Elizabeth Lombardo
Weldon Long
Bethaney Long
Val Low
Amber Ludwig
Peggy Lusk
Karyn Lutes
Margaret Lynch
Saijun Ma
Marilyn Macha
Adrianne Machina
Simon Mainwaring
Christine Makell
James Malinchak
Ted Manasa
Joe Mannella
Ray Manning
Daniel Marcos
Suzette Mariel
Carlos Marin
Alison Marks
Lorie Marrero
Tony Martinez
Robert Martinez
Christopher Maselli
Trevor Mauch
Daniel Mauro
Kevin McArdle
Patrick McBride
Billye McGaharn
L McLaughlin
David Meinz
Ronald Melanson
Jason Meszaros
Mat Miller
Jason Miller
Kim Millman
Scott Mills
Jim Miotke
Daniel Molina
Luis Molina
Richard Moltzau
Darren Monroe
Tina Moody
Denny Morales
John Moranville
Mary Morrissey
Marina Moss Skiffington
Amiee Mueller
Mike Murphy
Zhena Muzyka
Dada Nabhaniilananda
Andrea Nakayama
Narayanan Narayanan
Maria Nemeth
Ben Neumann
Marcy Neumann
Chau Nguyen
Melissa Nickelson
Hansjoerg Niederegger
Robin Nielsen
Tina Nies
Nikki Nitz
Chineme Noke
Edward Norris
Zsuzsa Novak
Ed Oakley
Tom O'Bryan
Tina Oeverlind
Dan Ogden
Philip Olsen
Steve Omohundro
Soul Ongoiba
Fiona Orr
Adam Ouellette
Tamara Owen
Shirley Palmer
Ben Patwa
Mike Pearson
Gil Peretz
Wayne Pernell
Joan Perry
Don Pet
Rick Petry
Dorinda Phillips
Elizabeth Phinney
Marcelle Pick
Ann Pierce
Michel Piette
Victor Pinedo
Dave Pittman
Matea Polisoto
Inger Pols
Janet Poole
Linda Porlier
Dennis Postema
Stephen Powers
Dan Predpall
Daniel Prosser
Patricia Ptak
George Pullar
Charles Quigley
Brian Quint
Jason Rabineau
Michael Rabinoff
Clay Rach
Rico Racosky
Dush Ramachandran
Caterina Rando
Caroline Raveling
Hilda Reardon
Ron Reardon
Niki Rebin
LeeAnn Reed
Matthew Rettick
Kevin Richards
Deanna Robinson
Toni Rockis
Helen Roditis
Doc Rohman
Dag Ronhovde
Daniella Rosales-Friedman
Axel Roselius
Rhonda Ross
Karen Rossi
Jackie Ruka
Judith Sailor
Scotty Saks
Scotty Saks
Lupe-Rebeka Samaniego
Angelica Sanstrom
Tamara Santana
Jose Santos
Chikako Sasaki
Croix Sather
Joyce Sawyer
Barry Schimmel
Adam Schneller Nolan
Michelle Schubnel
Victor Schueller
Ruth Schwartz
Lisa Scolnick
Bob Scott
Shannon Sedlacek
Seymour Segnit
Paulo Sette
Chirag Shah
Allyson Shapiro
Tim Sherrier
Naoki Shimizu
Siddhali Shree
Jessica Simko
Kathleen Sims
Jennifer Singer
Courtney Smith
Dave Smith
Karen Smith
Kerry Smith
Genine Smith
Kim Snider
Martha Soria Sears
Dalene Sprick
Elaine Starling
Troy Steine
Jeffrey Steinmann
Ray Stendall
Sandra Stewart
Angela Stillwell
James Strasbaugh
Colette Streicher
Sonia Stringer
LouAnn Stropoli
Greg Stuart
Nora Sudduth
Dale Swanson
Nicole Tacey
Cesar Taveras
Tom Teague
Sabrina Teekah
Cynthia Thaik
Clifton Thomas
Billie Thompson
John Tighe
Allan Ting
James Tito
Bruce Toledo
Robbie Tolk
Jeff Tomaszewski
Edmund Tori
Filippo Toso
Doug Traylor
Daniel Tresemer
Janet Tyler Johnson
Oles Tymofieiev
Cheri Valentine
Arienne Van der Hilst
Judy Van Niekerk
Sergio Velez
Ellen Verhaagen
Diogo Vidigal
Ranjitha Vijayakumar
JJ Virgin
Mark Vokes
Tim Wade
Barb Wade
Karen Waksman
Michael Wang
Isaac Wardell
Kitty Wells
Orson Wells
Gavin White
Darlene Whitehurst
Christy Whitman
Marcia Wieder
John Wilder
Vivian Williams
Pamela Wilson
David Wilson
Jil Windsor
Luba Winter
Sandra Winter
Elizabeth Wu
Olga Yakovleva
James Younger
Inessa Zaleski
Joseph Zaniker
Julia Zaslow
Wallis Zbitnew
Vangelico Zhang
Ron Zima



All Official Members and Founding Members committed to the following ethics, guidelines, and seal usage standards.

The Experts Industry Association
Code of Ethics and "Official Member" Guidelines

Section I: Transparency and Compliance

  1. I will be transparent and truthful about my experience, expertise, results, credentials, and abilities with my customers, followers, peers, media, and the greater public.

  2. I will make clear descriptions of any product or service I am offering for sale, including pricepoints and any recurring billing, so that my customers always know what they are signing up for, purchasing, and receiving.

  3. I will comply with the marketing guidelines of the CAN-SPAM Act in my electronic communications, including ensuring that recipients of my broadcast emails have opted-in to receive communications from me and that they have the option to unsubscribe or change their contact information at the bottom of all my emails.

  4. I will comply with the marketing guidelines of the United States Federal Trade Commission, including refraining from making false claims, income or results guarantees, or misleading testimonials, income claims, or financial statements; I will only make claims which I can substantiate and I will also clearly post and articulate earning disclaimers on any webpage or correspondence that references income opportunities.

  5. I will disclose to my audience that I am an affiliate of a third party should I anticipate receiving an affiliate commission or referral compensation for recommending their products or services to my audience.

  6. I will not offer professional legal, financial, or medical advice unless I am qualified to do so, which in many cases require professional degrees or certifications by law, and when necessary I will refer my customers or followers to an appropriate certified advisors.

  7. I will not promote any products, marketing campaigns, or services that (a) directly sends marketing to children under the age of thirteen (13), (b) discriminates against others, (c) perpetuates hate or misinformation, (d) features paid actors pretending to be a fictional customer or client, (e) utilizes false scarcity techniques (for example, that claim a limited number of products exist when it is not true, or that a promotion expires at a certain time when it does not).

    Additional Guidelines EIA "Official Members" Must Agree To:

  8. I will have an online website that is open to the public that features my biographical information and company contact address and phone number, so that my customers may learn about who I am and can contact my organization with inquiries. I understand such a website is required to become a full Member of EIA.

  9. If I am an affiliate promoting other people's products via email, I will disclose within the email that I am an affiliate receiving or anticipating an affiliate commission or referral compensation for recommending the promoted products or services. I understand it's standard practice to include the disclosure at the bottom of my emails along with an option to unsubscribe. I also understand the language for doing so should be clear but is my choice in wording. [As an example, Brendon Burchard often includes the following at the bottom of his promotional emails: "Disclosures: If you happen to purchase anything I recommend in this or any of my communications, it's likely I'll receive some kind of affiliate compensation. Still, I only recommend products that I truly love, use and happily share with friends and family. If you ever have an issue with anything I recommend please let me know. I always have your back, and your growth and happiness in mind. Brendon"

  10. I will not falsely mislead my audience or website visitors into believing that my designation as an "Official Member" of the EIA is in any way whatsoever an implied or explicit endorsement, recommendation, or verification of my business history or current business practices by the Association. I understand that being an EIA "Official Member" means that I have agreed to a set of standards as detailed on this page and attended the EIA Annual Conference, but that the Association in no way warrants, validates, monitors, recommends, or promotes my work or business practices. [As an Association, EIA can only validate that you are a Member by verifying that you have attended our training and agreed to these Codes, Guidelines, and Usage Standards. We can not and do not monitor all our Member's total business activities and thus can not and do not endorse, verify, recommend, or legally represent any Member's brand, products, or organizations. EIA is an education focused, community building, and standard setting organization, not a service for authenticating or recommending business practices.]

Section II: Customer Service Excellence

  1. I will seek to overdeliver on my promises to my customers.

  2. I will endeavor to understand my client and audience needs, problems, and ambitions in hopes of serving them with information that can help them achieve their goals.

  3. I will provide a minimum of a 30-day money back guarantee on all of my products and programs, and I will not make my customers jump through hoops or endure hardships or humiliation in order to receive refunds.

  4. I will provide customer support for all of my products and programs.

  5. I will respect the privacy and confidential information of my clients and customers.

  6. I will not participate in any forum or agreement that engages in illegal activity, marketplace collusion, or discrimination on the basis of age, race, creed, color, sex, sexual orientation, national origin, religion, or any other factor.

  7. I will honor my customer's financial situations and not seek to persuade them into spending money they do not have or that could lead to their financial ruin.

  8. I will post contact information on all of my sales pages and in all of the receipts/confirmations that my customers receive so that they can always find a way to easily contact my office.

    Additional Guidelines EIA "Official Members" Must Agree To:

  9. I will provide a phone number on all my sales materials and sales pages online that customers can call with questions about my products and programs. I will ensure the phone number is a "real" phone number that reaches a real person or their voicemail, and that my organization will attempt to return any calls received by customers within 24-72 business hours.

  10. I will provide a carbon copy receipt to my customer of any order form that they fill out at any of my live events. I will ensure my order forms also have my contact information and appropriate disclaimers and return and refund policies.

Section III: Community Collaboration

  1. I will honor and engage my peers in the industry with respect and professionalism.
  2. I will cite sources and give credit to others when I quote them in any format, and I will not misrepresent others' works as my own.

  3. I will not train from, distribute, or publish others' works or content without permission from the author or originator of such work.

  4. I will not misuse the name or likeness of others in the industry to create false associations of credibility.

  5. I will pursue my profession, build my brand, and seek continuing education at the highest levels of excellence and refrain from practices that will discredit the community and industry.

  6. I will not use the Experts Industry Association seal in any of my websites, materials, or communications until I have attended the Annual Conference, have agreed to further stringent guidelines, and have been given permission and certification to do so.

  7. I will seek to leave a legacy of strong customer service, and focus my career on offering distinct and valuable information that helps others improve their lives.

    Additional Guidelines EIA "Official Members" Must Agree To:

  8. I will not publicly speak disparagingly of the industry in a way that seeks to differentiate myself by speaking ill of others in the industry. (For example, "All the other marketers in this industry are liars, but I'll tell you the truth."). I understand that this hurts the industry's reputation at large, and that Members should seek to improve the reputation of the industry by how we speak about it and work within it.

  9. I agree to resolve any dispute with another EIA Official Member or individual in the experts industry with professionalism.

Use of the EIA Official Member Seal

Official Members of The Experts Industry Association are given a special seal to acknowledge their membership and commitment to excellence and service in our industry. Official Members have agreed to use the EIA Offical Member Seal following these standards:

  1. The EIA Official Member Seal can only be used as it is provided to you, and may not be graphically altered in color, shape, or design in any way.

  2. The EIA Official Member Seal may be displayed on your website and printed promotional materials, but never more than at an image size of more than three (3) inches wide.

  3. The EIA Official Member Seal must appear in color and may not be printed or displayed on any websites in black and white.

  4. The EIA Official Member Seal must include a hyperlink to the EIA Member website if it is displayed anywhere online. The EIA Member website is http://www.ExpertsIndustryAssociation.com/members.

  5. The EIA Official Member Seal must not be used in your emails or email newsletters that are promoting 3rd party or affiliate products and programs. Using the Seal in your email signature is okay, but only if the email is promoting your brand, business, and products.

  6. The EIA Official Member Seal may never be displayed on online checkout pages where credit card information is collected. [It may be used on pre-checkout pages, just not on any page that collects credit card or payment information].



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